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Social media monitoring tools have become increasingly important in recent years. With the proliferation of social media platforms, it is difficult for businesses to manually monitor their brand’s online presence. Fortunately, there is a wide range of social media monitoring tools available that can help you stay ahead of the game. In this post, we will take a deep-dive into the best social media monitors available for Mac users.
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What Can Social Media Monitoring Software Do?
Social media monitoring software can be used for a variety of purposes, including:
1. Reputation management: social media monitoring helps you track mentions of your brand, so you can quickly address any negative feedback or complaints.
2. Competitive analysis: by monitoring your competitors’ social media activity, you can identify opportunities to differentiate your brand, track their promotions and marketing strategies, and keep an eye on their brand reputation.
3. Influencer identification: finding the right influencers to help spread the word about your brand is crucial. Social media monitoring software can help you identify popular influencers, monitor their conversations and track their engagement rates.
What Factors Should Be Considered While Choosing Social Media Monitoring Software?
When it comes to choosing the right social media monitoring software, there are a few factors to consider:
1. Price: social media monitoring software is available at a range of price points, from free to several thousand dollars per year. Determine what you can afford and look for options that fit your budget.
2. Ease of use: you want a software that allows you to monitor your social media presence without a steep learning curve. Look for options that offer a user-friendly interface and intuitive features.
3. Features: different social media monitoring software offers different features. Look for software that offers the features most important to you, such as sentiment analysis or competitive analysis tools.
Top 8 Best Social Media Monitoring Software for Mac
In this section, we will introduce you to the top 8 best social media monitoring software for Mac users:
1. Hootsuite
Hootsuite is a popular social media management tool that allows you to manage your brand’s social media presence across multiple channels, including Twitter, Facebook, LinkedIn, Instagram, YouTube, and more. Hootsuite allows you to schedule and publish posts, monitor your mentions and brand reputation, track your social media performance with analytics, and collaborate with team members.
Pros:
– Offers a wide range of features and integrations
– User-friendly interface
– Allows you to manage multiple social media channels in one platform
Cons:
– Limited free plan
– Some advanced features can be difficult to set up
2. Sprout Social
Sprout Social is another popular social media management tool that offers a range of features, including social media listening and engagement tools, social media analytics, and collaboration features. Sprout Social allows you to track your brand mentions and sentiment, monitor your competitors, and measure the performance of your social media campaigns.
Pros:
– User-friendly interface
– Offers a range of engagement and listening tools
– Detailed reporting and analytics
Cons:
– Higher price point than some other options
– Limited number of social media channels included in each plan
3. Brandwatch
Brandwatch is a social media listening tool that allows you to monitor your brand’s online reputation, track conversations around your brand, and identify influencers. Brandwatch offers a range of features, including sentiment analysis, competitive analysis, and trend tracking.
Pros:
– Offers a wide range of features
– User-friendly interface
– In-depth analysis and reporting
Cons:
– Higher price point than some other options
– Limitations on data access with some plans
4. Falcon.io
Falcon.io is a social media management tool that offers a range of features, including social media listening and engagement tools, social analytics, and collaborative features. Falcon.io allows you to monitor your brand mentions and sentiment, track your competitors, and collaborate with team members.
Pros:
– User-friendly interface
– Offers a range of engagement and listening tools
– Detailed reporting and analytics
Cons:
– Higher price point than some other options
– Limited number of social media channels included in each plan
5. Mention
Mention is a social media monitoring tool that allows you to track brand mentions and conversations across social media platforms. Mention offers a range of features, including sentiment analysis, competitive analysis, and trend tracking.
Pros:
– User-friendly interface
– In-depth analysis and reporting
– Offers a range of listening and engagement tools
Cons:
– Higher price point than some other options
– Limited reporting capabilities in some plans
6. Agorapulse
Agorapulse is a social media management tool that offers a range of features, including social media scheduling, monitoring, and reporting. Agorapulse allows you to track your brand mentions and sentiment, monitor your competitors, and measure the performance of your social media campaigns.
Pros:
– User-friendly interface
– Offers a range of engagement and listening tools
– Detailed reporting and analytics
Cons:
– Limited number of social media channels included in each plan
– Advanced features only available in higher-priced plans
7. Talkwalker
Talkwalker is a social media listening tool that allows you to track your brand mentions and conversations across social media platforms. Talkwalker offers a range of features, including sentiment analysis, competitive analysis, and trend tracking.
Pros:
– User-friendly interface
– Offers a wide range of listening and engagement tools
– Advanced reporting capabilities
Cons:
– Higher price point than some other options
– Some advanced features can be difficult to set up
8. Zoho Social
Zoho Social is a social media management tool that allows you to manage your brand’s social media presence across multiple channels, including Twitter, Facebook, LinkedIn, and Instagram. Zoho Social offers a range of features, including social media scheduling, monitoring, and reporting.
Pros:
– User-friendly interface
– Affordable for small businesses
– Useful analytics and reporting features
Cons:
– Limited social media channels included in the platform
– Some advanced features only available in higher-priced plans
Comprehensive Comparison of Each Social Media Monitoring Software for Mac
To make it easier for you to compare the various social media monitoring software options, we have created this table:
| Free Trial | Price | Ease-of-Use | Value for Money | |
|---|---|---|---|---|
| Hootsuite | 30 days | $19/month to $599/month | Easy to use | Good |
| Sprout Social | 30 days | $99/month to $249/user/month | Easy to use | High |
| Brandwatch | 14 days | Custom pricing | Easy to use | Moderate |
| Falcon.io | 14 days | Custom pricing | Easy to use | High |
| Mention | Free trial available | $29/month(Starter) to $4500/month(Enterprise) | Easy to use | Moderate |
| Agorapulse | No free trial available | $89/month to $459/month | Easy to use | Good |
| Talkwalker | Free trial available | Custom pricing | Easy to use | High |
| Zoho Social | 15 days | $15/month to $200/month | Easy to use | Good |
Our Thoughts on the Best Social Media Monitoring Software for Mac
Choosing the best social media monitoring software for your brand can be a challenging task. However, we believe that the best option for most small and medium-sized businesses is Hootsuite. Hootsuite offers a broad range of features, integrations, and flexible pricing options. Moreover, it provides an easy-to-use interface and robust analytics capabilities.
FAQs About Social Media Monitoring Software for Mac
Q1: How can social media monitoring software help my business?
A: Social media monitoring software can help you track your brand’s online reputation, identify influencers, monitor your competitors, and measure the performance of your social media campaigns.
Q2: What factors should I consider while choosing social media monitoring software?
A: Price, ease of use, and available features are some of the factors to consider while choosing the right social media monitoring software for your business.
Q3: Which software is best for small businesses?
A: Hootsuite or Zoho Social are affordable and user-friendly options for small businesses.
Q4: Can I try social media monitoring software before making a purchase?
A: Yes, most social media monitoring software offers a free trial period.
Q5: What is social media listening?
A: Social media listening is the process of monitoring social media channels to track brand mentions and conversations around your brand. Social media listening tools can help you track sentiment, identify influencers and trends, and monitor your competition.
Final Words
In conclusion, social media monitoring software is an essential tool for businesses of all sizes. There is no one-size-fits-all solution when it comes to social media monitoring software for Mac users. However, by considering your brand’s unique needs, budget, and available features, you can choose a software that suits your needs. We hope our guide has helped you identify the best social media monitoring software for your business.